Kanzleiter: Mercedes customers can use the app to get account information and to get a payoff quote. |
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Jim HenryAutomotive News
May 22, 2013 - 12:01 am ET
Mercedes-Benz Financial Services customers can now make payments, manage their accounts or contact a dealer directly from their cars using the Mercedes-Benz mbrace2 in-car infotainment system, the company said this week.
Customers already use mobile devices to perform about 20 percent of their account-management activities, the company said. Since it launched a mobile phone app in 2009, customers have made more than $150 million in payments via mobile channels, the company said. But until now customers couldn't access their accounts directly from their cars except by using their cell phone.
"Now is the third step," said Michael Kanzleiter, senior manager for marketing at Mercedes-Benz Financial.
"After providing these services on our Web site, then we expanded to mobile channels and now this is the third step, being introduced in the vehicle as part of mbrace2," Kanzleiter said.
The company launched in-car access to its "My MBFS" app this month but didn't announce it until this week after it was sure there were no bugs in the system. To prevent distracted driving, the in-car feature is disabled when the car is moving.
Besides making a payment, Kanzleiter said customers can use the app to get account information and to get a payoff quote. Getting a payoff quote is often a sign that a customer is in the market for another vehicle, so dealerships are notified if one of their customers asks for a payoff quote, he said.
"We are connected from all of our Web services," Kanzleiter said. "If you request a payoff, this information goes to the relevant dealer."
You can reach Jim Henry at autonews@crain.com.
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