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Wednesday, May 30, 2012
The strength of an Integrated Social media marketing Strategy ...
With lots of social networking options ? from Facebook to Twitter to YouTube to LinkedIn ? its not surprising lots of companies have got a disjointed social media strategy.or no strategy by any means. All their online entities, including their site and blog, are outside of one another. For that reason, they will have many Twitter followers or Facebook fans, but not as often on-line traffic rather than as numerous sales as theyd like. The secret is to bring every one of your web web 2 . 0 efforts together into one integrated strategy that positively impacts your companys important thing.
For example, your small business likely has a website, and you may actually have a blog. But can be your blog attached to your blog? ?s all your blog traffic counting as online traffic? In case you also have a Twitter account and also a Facebook fan page, will be the followers and fans in a position to easily link to your website? Should you have how-to or product videos on YouTube, perhaps you?ve launched a YouTube channel which links to your blog/website/Facebook/Twitter and many types of your other web 2 . 0 accounts? For most companies, the reply is no.
Remember that google rank your internet-site in many ways. Part of the equation is how much traffic your web site receives in addition to the keywords you employ. If those keywords are also with your blog along with your social media posts, why don?t you have everything else but integrated in one place rather then scattered through the internet? If the clients are in 20 different locations that are certainly not connected, then youre losing out on some serious web site traffic. Its always safer to multiply your energy rather than divide them.
So instead of thinking, Our company has a lover page, someone is monitoring Twitter, you will find there?s website, our marketing body?s doing blogs, and our sales manager put some of our sales presentations on SlideShare, it is advisable to think, The whole on the internet social websites activities are linked together to support our brand so people arent just seeing our fan page or one in our videos online; theyre seeing everything we do because its all integrated. Once you adopt an integrated strategy, individuals will find you easier plus your subscriber base will grow.
Get It Together
Whether youre just starting your social media activities or have multiple separate accounts, joining everything together is very simple. Here are a few guidelines to bear in mind.
Start along with your philosophy rather than your technology.
The initial step will be to acknowledge which you are required an internal strategy that literally brings everything together. Since you may even see the need for monitoring Twitter all night . a Facebook fan page, imagine the amount stronger your brand could be if all your followers and fans could easily find your web blog and never having to hunt for it. Do you want your social media marketing activities to become integrated with your current website rather then getting off being his or her thing.
Keep your brand consistent.
The brand you have on your website plus the brand you use within your traditional marketing efforts must also be reflected in your social media activities. This includes your logo, tagline, color scheme, and images. Such as, both Twitter and YouTube make it easier to customize your website background with your logo, contact information, and links on your blog, website, and various advertising and marketing platforms. Your Facebook fan page also can display your logo and live links. The same goes for a lot of other social websites options. Bring factors of your brand into as much places as is possible.
Create an incorporated strategy for your message too.
Your message needs to have just as much consistency for your sites overall look and feeling. Therefore, build a strategy for the real key messages you should escape. As opposed to thinking, Heres what we should do on Facebook and these are the styles of posts we write on Twitter, generate a core message for the social media marketing activities. Exactly what is the information you wish to convey which means you as well as your employees post messages that help the corporation achieve its goals?
Go everywhere.
Dont limit your small business to only being participating in the most used social media sites. Continue they all. By way of example, if you have a slidemovie to post, why just post it online? There are many video sharing sites available. The same is true with the business networking sites, the photo sharing sites, their bond building sites, etc. Remember, the greater youre in existence, greater you establish yourself in your niche. Its about broadening your reach. As well as the best part about it is that most, if not completely, on the social media sites cost nothing and they are becoming increasingly business friendly every single day.
Use technology in your favor.
Yes, planning to multiple social media marketing sites to perform regular postings could be difficult. Therefore, let technology carry out the be right for you. Programs like ping.fm enable you to post one message on many different sites while using the click of a single button. So there isnt any must get access to multiple accounts and retype the same posting repeatedly. With todays technology, you possibly can put your site content a single or two places and broadcast them seem to your entire social media marketing sites.
Integration is the Key
These days, businesses are embracing and making use of advertising and marketing for everything from customer service to branding. Because social websites is transparent (we could see whats happening in real time), open (anyone can join), dynamic (its a two-way communication), and organic (it grows without advertising), companies receive great rewards for little investment. Because of this, companies and customers can build relationships with the other person as they quite simply have relevant conversations and make communities useful that benefit all parties.
The crucial for maximizing the main advantages of social networking will be to take a approach. All things considered, when someone likes your companys blogs or tweets, it?s likely that theyll appreciate your products. When you lack an internal social media marketing approach, your customers may never know of everything you have to offer.
Additionally, all of the tools to integrate your time and effort do you have. You only need to need to use them. And because the various social websites sites evolve and grow, theyll increase the amount of features that benefit businesses. Therefore, bankruptcy lawyer las vegas accounts are positioned up, keep checking here we are at be certain youre using everything they have to offer.
The point is that integration of this on the internet web 2 . 0 efforts is extremely important to lasting success. Harness the power of integration and watch your companys sales and web-based ranking grow.
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Henry ford health system careers - HEALTH, BEAUTY & FITNESS
U. S. He is able to achieve this through this android tool. Some health plans even henry ford health system careers exceed to save a little money and get the most henry advantages of your plan. Primary healthcare, as based on the planet Health Organization, is globally accessible healthcare that? s socially acceptable, affordable as well as people to become more self- reliant using their healthcare needs. The thought of short- term medical health insurance is made in to the title ? it? s a short- term solution offering short- term coverage, using the expectation that sooner or later, you? ll begin or resume traditional medical health insurance coverage. 4. Chocolates, however, does certainly contain a lot more cacao than the usual milk treat does and for that reason, may have more flavonoids inside it. Am I Going To BE Needed To Hold Medical Health Insurance? Which means that a household can lead no more than $ 512. 50 monthly for their HSA ford Account and it might be $ 254. 16 for a person. What exactly will you do when you discover that the health care insurance carrier increases your wellbeing insurance rate? Magnets have extensively been accustomed to manipulate these flows and also to strengthen them where necessary. Setup a training course to exhibit care kids the guidelines from the road and allow them to give it a try health too. According to this fact, the planet famous ophthalmologist William H. DISCLOSURE Of Fabric CONNECTION: The Contributor doesn? t have link with nor was compensated through the brand or product referred to within this content. While small, non- progressive cataracts dont significantly hinder your dogs vision, severe cases migh result to blindness. Another health advantage of kefir drink is it works well for relaxing the central nervous system and has been utilized to deal with insomnia for somebody that has chronic insomnia. As medical expenses soar worldwide, it? s important to purchase any adverse health insurance plan providing you with careers coverage throughout serious ailments or hospitalization. You will want more exercise, planting your personal health veggies, packing a vacationers health package, stopping falls, and planning healthy foods and snacks for your family. In medical health insurance, the mantra would be to look around. Comprehend the privileges and limitations of medical health insurance industry to henry ford health system careers make certain system you? re abreast using the latest developments. You will find professional insurance agents who work with different companies. Within the U . So when even conservative Republicans like intermountain Orrin Hatch ( R- Utah) support the balance, it states something. Children Optimal health and wellness Tip Natural Durability Methods Regardless of all adult illnesses ( cancer, diabetes, high cholesterol levels, hypertention, etc.) Occurring in more youthful and more youthful people nowadays advances in medicine promise stretching existence to even 150? These projects require individuals to still overcome cowardice to courage intermountain health care and courage to beat difficulties and obstacles over.
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Tuesday, May 29, 2012
What You Should Know About Web Hosting
This article has been viewed 11 times.
Anyone that is linked to an internet site must understand one thing about website hosting, but it may be a complicated subject matter for the uninitiated. However, if you make time to learn some basic principles, you will discover it quicker to fully grasp. The subsequent report will help you get started.
When choosing a web variety, you must make sure that you find one which has a great deal of functions that you can employ. While the features of most hosts can be very comparable, they will differ within their bandwidth and hard drive place. If you may need a substantial amount of both of these stuff, you then ought to make sure that you select a web host which offers this.
Be sure that you have backups to your website! You will discover a hosting business which will backup your files every evening, and you will need to have this. You desire your website data files, databases, e-mails, as well as your residence listing backed up on a regular schedule in the event that something goes wrong.
If funds are limited or your web site has not started to revenue however, you can go along with a totally free web hosting website. While they will not be by far the most best website hosts, and might not offer you the amount of alternatives you would like, cost-free hosts are an excellent place to begin when starting up a fresh site.
Make certain you comprehend the difference between handled and un-maintained internet hosting. Those that are maintained might be invaluable for your needs if you are no specialist on your own about the intricacies of keeping a website. It is advisable to choose a maintained individual who has excellent accessibility to technical support squads.
Be suspicious of assessment sites which can be also affiliates of any web hosting business. Although affiliate marketing online is really a genuine revenue method, if a website is simply being paid a payment for sales of a service or product, they are more inclined to evaluate it positively. After all, they will likely not make any affiliate dollars if nobody creates an acquire. Instead, search for user critiques or tips from relatives and buddies if you wish neutral views.
Avoid some money by updating your money along with your web host for an once-a-year strategy. The majority of the yearly internet hosting strategies are less expensive monthly than the usual shell out along the way arrangement. In case you are happy with your online number, there is no purpose not to up grade to take advantage of these financial savings.
In some cases, advertising and marketing an up-time of 99.9Per cent fails to absolutely represent the level of performance to expect from an online web hosting service assistance. Uptime records cover a huge month and symbolize the time period for which the website was available. It can not take into account targeted traffic peaks: your web site could be traditional throughout the most hectic hours throughout the day will not be shown by way of an excellent up-time.
Prevent deciding on the cheapest website-internet hosting services out there, and positively think lengthy and tough prior to going using a totally free a single. When you are operating a business on the web, your track record might be drastically ruined when you purchase an unreliable web hosting service. Additionally, the free of charge versions will often have advertisements which make it clear you happen to be not willing to cover a fundamental service which is essential to your livelihood.
If you want a reasonable and efficient hold and never brain operating a blog, sign up to WordPress. This number carries an extremely successful connect that changes PHP internet pages to HTML and caches them: this implies guests nevertheless have access to the cached model of your website if your host experiences an error.
You now determine what it way to hold a site, in order to focus on these tiny details that you might have overlooked usually. It?s usually wonderful to know what goes on right behind the curtain.
You can now method any business offering internet domain names or internet hosting deals with confidence. 1000s of internet site proprietors buy any miscellaneous package with out truly learning the various influences it would have on the item or maybe the features in the firm to ensure they are attached. You have a tendency to get everything you pay for in connection with this, but it is a single support that will always be really worth the price.
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Priyanka Chopra still lives on pocket money
Priyanka Chopra is one smart babe in Mumbai?s tinseltown. In a land where bankruptcy stories are more common than rags to riches tales, at least among veterans, Priyanka is one girl who is saving her earnings for the time when she won?t be as popular as she is now. The actor has revealed to a magazine that she is ?a miser?.
Apart from investing in new homes, she only spends her hard-earned money on her special passions. ?I?m not a big spender; I only spend on gadgets and shoes. Shoes are the only girly things I indulge in,? she says.
Even when she is travelling, the actor diligently jots down all her shopping spends so she doesn?t go overboard. Moreover, she sticks to a budget, as she simply has to survive on the ?pocket money? given to her by her mother. It?s Dr Madhu Chopra who holds the purse strings of the household. But PC also mentions that her parents, both doctors by profession, do not take any money from her.
Yes, we do know you are a gizmo freak, PC. And shoes might be your other fetish to spend your pocket money on. Clothes, maybe not. But we?ve begun to wonder who paid for your cosmetic work. Surely that didn?t come for free?. Or did it, thanks to the doctors at home?
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Most Importance of Web Site Design and ... - Online Article Bank
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Web site design and maintenance is essential to continuously attracting new customers and retaining old ones. You can generally get website design companies to create and maintain your new website for a discounted package rate. This makes your website almost hassle-free, so you can concentrate on improving your products or services instead. With an attractive website, more visit to :-www.instant-audio-mastery.com you can increase your customer potential and your bottom line.
When you hire one of the website designing companies to develop web site materials for you, ask about their web site design and maintenance services. Many times, website designing companies offer package deals that include both web site design and maintenance for an agreed amount of time. If you tell them what you want, website designing companies will often work with you to develop web site materials to fit your specific needs.
Your business has many advantages when you hire a web site design and maintenance company. One of the biggest advantages is that you can save money in your advertising budget. Rather than sending out pamphlets or brochures, you can simply send a link to your website through emails. Also, if you need to communicate with your existing customers, all it takes is one click of the mouse and you're done. With professional business design websites, your customers will feel more comfortable using your services.
If you want to save money, you can develop web site materials yourself. Though this might not be the best option for your business website designs, it could be a temporary quick-fix, until you can get one of the website design companies to do it for you. If you create the business website designs yourself, you can save money but you might sacrifice the appearance of professionalism at the same time. Getting your business on the web as quick as possible with professionally-made business website designs is ideal. Whenever this is not possible, however, more visite to :- www.29-web-design-tricks.comgetting your business online with a self-made website quickly can still be a positive step forward.
To remain competitive in the business world, business website designs are almost essential for your success. Hiring one of the reputable web site design and maintenance companies to build and maintain your website is the most cost-effective way to ensure that as many people as possible are seeing your business. You can develop web site materials and web pages yourself ? but if you don't have any experience, they will appear amateurish and unprofessional. This might scare potential customers away. Invest some money into your business website designs to gain an edge in the internet world.
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This entry was posted on Monday, May 28th, 2012 at 2:12 pm and is filed under Web Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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Monday, May 28, 2012
Dyna Mets > Jon Rauch is one of the good guys in baseball
MetsBlog.com publishes both rumor and opinion, as well as accurately reported information from other sources. Owned and operated by SportsNet New York, part of the SNY Blog Network Information on MetsBlog.com may contain errors or inaccuracies - links to content and the quotation of material from other news sources are not the responsibility of MetsBlog.com.
MetsBlog.com and Matthew Cerrone are not responsible for what is written by non-MetsBlog.com writers within the sites comments section.
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Robert L. Cook Blog ? You can find specialists around the ...
Perhaps you have encounter quite a less expensive cellular phone system together with pondered exactly what the significant find was initially? You look at it from the 3 major numerous sides, communicate with the particular affiliates, so if you feel cheap cell phone plans really skeptical you could possibly possibly phone the corporation. Mobile computer understand that a really low-cost cellular telephone prepare must have the problems you?ve got noticed.
The reason is , it?s not only about the cost a budget cellular telephone system but it?s even in relation to the reference. From a consumeristic contemporary society we tend to realise that i am perpetually offered. Considering the fact that a less expensive mobile phone plan is an item that most people won?t be able to actually find then it will have to be with a shady origin, best suited?
N?t invariably. Often, everyone cheapest cell phone plans can be best suited. Electrical power strategies of which highlight a low-priced mobile phone system to only have imprecise fees and also unreliable service mainly because which extremely company emphasizes when they can lure first you towards the contract they can don?t really need to produce. Its low-cost cellphone plan is seriously related to first benefit, not long term gain and thus they?re not certainly perhaps considering rejoicing on consumers for lifelong.
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Kahne keeps Hendrick success rolling at Charlotte
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Sunday, May 27, 2012
Effortless DIY Home Improvement Guidelines For Newcomers ...
Residence improvement can be a bit intimidating if you have never ever taken on a massive renovation project ahead of. But there are a lot of DIY Home Improvement projects that are less complicated to do than you assume. Why spend a contractor when you can save income and knowledge the rewarding feeling of finishing a Residence improvement project oneself? In this report, we?ll concentrate on a quite Effortless Property improvement process that any individual can do: painting your ceiling.
Finding the Appropriate Tools
To prepare for this activity, it really is critical to get the Proper tools. A very good roller with an extension manage is critical for producing the activity less difficult, permitting you to paint comfortably even though standing on the Floor rather of on a ladder. If you?ve textured ceiling, you will want to get a thick-nap roller to make certain you reach the spaces in between the bumps of the texture. If you?ve a smooth ceiling, a smooth brief-nap roller functions greatest.
Preparing the Space
Begin by removing all the furnishings from the Area (or as a lot of it as feasible) just before you Start off painting. Cover the floors and remaining furnishings with newspaper or, if you can, canvas cloth, which operates much better and is reusable, even though a bit costly. Cover any locations of the wall that you do not want to paint, i.e. door frames, window frames, and so on, with fast-release painter?s tape.
Apply the Primer
Priming the ceiling just before applying the actual paint is extremely suggested. It?ll make the coat of paint final longer and will make sure that you only have to apply one coat. Use primer with stain-blocker if you can.
Start off With a Cut-In Line
Following the primer has dried, Start off by painting a two to three-inch strip of paint along the space exactly where the wall meets the ceiling. This is known as the cut-in line, and it will make painting with a roller less difficult, as it?ll offer you with a much more manageable border. Use a brush and a step ladder and Commence with the corner of the shortest length of ceiling.
Painting the Ceiling
Immediately after the cut-in line (and although it really is nonetheless wet) take out the roller and Commence painting. Make confident to roll the roller back and forth in the shallow component of the tray to get rid of excess paint Immediately after you have dipped it. This will provide you an even coverage on the roller. Paint in a zigzag pattern, and then go over it with straight strokes to fill in the gaps and even the paint out.
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Saturday, May 26, 2012
OSU football: Receiver Kevin Johnson transfers to Lamar
The Beaumont Enterprise first reported the text message.
Oklahoma State spokesman Gavin Lang confirmed Friday that Johnson had been granted?a?release from his scholarship?at OSU.
Johnson, who will be a redshirt sophomore in 2012, had no career catches at OSU but was listed as a backup at outside receiver on the spring depth chart. He had three catches for 95 yards and a touchdown in the Cowboys' spring finale last month.
Beaumont is about 85 miles east of Houston, where Johnson played high school football at Cypress Ridge. Lamar is a Football Championship Subdivision (formerly Division I-AA) school, meaning he will be able to play immediately.
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Purchasing Your New Home | Z Code System
Thursday, May 24th, 2012 at 9:11 pm ?
Starting a web home based business can be very easy as we have found out at houses for sale.
Once the choice is made and your favorite home business ability was found by you, your home business is set up and you are ready to go money make from home. The obstacle start now and the issue of how can you make this money is rising.Advertising is the response because of this issue.
Web Home-based business may be marketed in numerous methods. Some methods are free, such as article writing, blogging, and building back-links. For more information head to www.internet-marketing-word.com. The other methods can cost you a fortune, and before it is recognized by you, you?ll have lost your total budget on marketing without seeing any results.This is where ppc marketing may help you. Pay-per-click, or as you probably know it, PPC, is the best way to advertise your new internet business using the research engines.It doesn?t matter if you are new to web marketing and your internet home based business is new, or if you curently have a running business and want more traffic the ppc method will help you drive targeted visitors to your website and earn money working online from home.
The thought behind the ppc advertising system is that you, the web marketer, can pay limited to ads that the surfers click on. If they do not select your ad, it will continue to show and will cost you nothing, and everytime someone clicks about it, the money you?d before bid will be taken from your consideration. When the money in your account is spent, you?ll possibly be incurred for more money or your ads will end showing on that specific research engine.
The best approaches to become successful with ppc marketing is studying the search engine manual and following some guidelines. For more information. The first rule is to do a total keywords research. Each search engine has its keyword tool to allow you to select the correct keywords for the advertising. You should shoot for very precise keywords, but additionally less aggressive ones.After choosing your keywords, you may use them in your ad concept and in your ad?s system. Try to create a few ads along with your various keywords and examination what type of the ads offers you the greatest results.
The second rule you must follow is to create appealing ads. An eye-catching advertisement will produce more clicks and more traffic to your website.This is where the two principles combine. Targeted keywords will make sure the people who select your search engine advertising are trying to find the goods or service you have to provide, and that these are not only clicks that will set you back money in the end.
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Friday, May 25, 2012
The Energy Rush: Shell Arctic Ocean Drilling Stands to Open New Oil Frontier
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Thursday, May 24, 2012
Asian stocks muted as Europe, China woes weigh
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David_Halperin: Romney's Disastrous Education Agenda: Reward His Donors, Make Sure Money Dominates Politics
Mitt Romney has just released his plan for educating America's young people, and it's wholly consistent with his overall philosophy: Allow money to dominate politics, and everything will work out great. Except that, when it comes to policies on college education, we tried that approach under George W. Bush, and it was a disaster for students and taxpayers.
Specifically, Romney attacks -- and pledges to undo -- two critical reforms implemented by the Obama administration: (1) reforming student loans and (2) holding for-profit colleges accountable for waste, fraud, and abuse.
In the recent bad old days, the big firms dominating the student loan business -- Sallie Mae, Citigroup, Wells Fargo, JPMorgan Chase, etc. -- got paid as if they were lenders, when in fact they were merely loan servicers; it was us taxpayers who actually took the risk of students defaulting on loans. These banks then used our money to hire lobbyists to protect their billions in unwarranted profits. The Obama administration stood up to them, and Congress, with nowhere left to cut spending, finally ended this absurd giveaway. There's absolutely no logical reason to restore this massive waste of taxpayer money. You would only do it if a central principle of your presidency was to hand out gifts to special interests who helped you get elected. Unfortunately it looks like Romney might want to be just that kind of president. JPMorgan Chase, Citigroup, and Wells Fargo employees are ranked Nos. 3, 6, and 10 among the top 2012 Romney donors.
Then there's the issue of the for-profit college sector, whose multiple bad actors have been caught in the fact of defrauding our veterans and low-income students with deceptive recruiting practices, and defrauding government with phony reporting. For-profit colleges have grown rapidly and now account for about 12 percent of students, but their financial footprint is even bigger: With high prices, high dropout rates, and poor job placement, they account for 25 percent of federal financial aid -- more than $30 billion a year -- and 45 percent of student loan defaults.
Romney takes direct aim at the Obama administration's "gainful employment" rule -- an effort to channel federal student aid to college programs that actually help students learn and get jobs, rather than to programs that leave students deep in debt and ruin their lives. Many of the biggest schools get 90 percent or more of their revenue from taxpayer funds. They devoted a big chunk of that money to a lobbying and public relations campaign that succeeded in watering down -- but not eliminating -- the new Obama rule.?But that's not good enough for Mitt Romney.
Why? One possibility is that the for-profit college owners are his friends and business associates.?On the campaign trail, Romney has pointed to a for-profit college, Florida's?Full Sail University, as an innovative, cost-effective leader in higher education. Never mind that Full Sail has sky-high prices and, at best, a?mixed record?when it comes to helping students. Romney did not inform voters?that his campaign and Super PAC have received nearly $100,000 from Full Sail CEO Bill Heavener and from C. Kevin Landry, chairman of TA Associates, the private equity firm that owns Full Sail.
Nor did Romney tell voters about the private equity fund Solamere Capital, which is run by Mitt's son Tagg Romney and?Spencer Zwick, who also serves as the top fundraiser on the Romney campaign staff. ?Solamere was launched with a $10 million investment from Mitt and Ann Romney, and Mitt also has provided strategic advice.?Solamere Capital offered its clients a stake in TA Associates, which owns not just Full Sail but a number of for-profit schools,?including troubled?Vatterott Colleges, marked by exploitative recruiting practices and high student loan defaults.
That's not all. The?political action committee of the Apollo Group, owner of the largest for-profit education business, the University of Phoenix, has contributed the maximum $5,000 to Romney's campaign, the company's only contribution to a 2012 presidential candidate. Goldman Sachs, the No. 1 source of contributions to Romney, owns 41 percent of EDMC, one of the largest for-profit college businesses, currently being sued by the Justice Department and investigated by state attorneys general for fraud.
When a candidate endorses his donors' businesses, without even telling you they are donors (and business associates), there is legitimate concern that those donors might receive favorable treatment after the candidate is elected.
But give Mitt Romney credit: Now he has told us flat-out that, when it comes to higher education policy, he will favor the business interests of his donors -- at the expense of students and taxpayers -- when he's elected. Voters will have to decide what to do with that information.
The original version of this article appeared on Republic Report.
?
Follow David_Halperin on Twitter: www.twitter.com/david4america
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Will Smith: Why I slapped kissing reporter
By Courtney Hazlett
When Will Smith was walking the red carpet in Moscow to promote "Men in Black 3," a reporter from the Ukraine got a little fresh with the former Fresh Prince. When a hug turned into an attempted kiss, Smith delivered a slap heard 'round the world, and the actor is now explaining himself.
On Tuesday's "Late Show With David Letterman," Smith recalled the incident.
"He says, 'I'm your biggest fan, can I have a hug?' I go to give this joker a hug, and he, like, tries to lean in to like, kiss me ... it's just awkward, Dave," Smith said.
Smith went on to say that it was later explained to him that the lip-lock was the journalist's "schtick."
"And that's why his a-- got schtuck," Smith said.
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'G.I. Joe' gets new marching orders, moves to 2013
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Panel advises against prostate cancer test
MONDAY, May 21 (HealthDay News) -- In a highly anticipated move sure to unleash heated debate, a prominent U.S. government advisory panel is recommending that men of all ages no longer be screened for prostate cancer by undergoing the prostate-specific antigen (PSA) blood test.
The U.S. Preventive Services Task Force, an independent group of medical experts in prevention and evidence-based medicine, said PSA screening results in overdiagnosis of prostate cancer and unnecessary treatment that can leave men impotent and incontinent.
This final recommendation comes seven months after the task force drafted a report giving a "D" rating for the PSA blood test. Previous guidelines had stated that most men should undergo screening beginning at age 50.
"Some may say that by rating the test a 'D' we're taking away the possibility of an informed decision, but we don't want that to be the case," said task force co-vice chair Dr. Michael LeFevre, a professor in the department of family and community medicine at the University of Missouri School of Medicine. "This decision does not preclude a man choosing to be screened."
The task force is the same panel that in 2009 rejected regular mammograms for women in their 40s, after also concluding the benefits don't outweigh the harms.
The new recommendation is published online May 22 in the journal Annals of Internal Medicine.
About 242,000 new cases of prostate cancer will be diagnosed in Americans this year, and about 28,000 will die from it, according to the U.S. National Cancer Institute. More than two-thirds of those deaths occur after age 75, the task force said.
PSA tests -- which measure prostate-specific antigen, a protein produced by the prostate gland -- can detect which men are developing the malignancy. But they cannot discern between cases that will never become life-threatening and those that require treatment, such as surgery, radiation or hormone therapy.
Basing its recommendation mainly on two major trials of PSA testing in asymptomatic men in the United States and Europe, the task force concluded screening may only help one man in every 1,000 to avoid dying from prostate cancer. Up to five in 1,000 men will die within a month of prostate cancer surgery, the panel said, and between 10 and 70 per 1,000 men will suffer lifelong adverse effects, such as urinary incontinence, erectile dysfunction and bowel dysfunction.
Many will also suffer unduly from persistent anxiety, the report said.
Critics of the task force's decision said the group underestimated the PSA test's benefits and overestimated its harms and also overlooked significant methodological flaws in the studies on which it based the "D" recommendation. None of the task force members are urologists or oncologists, making them unqualified to broach the topic, some health experts said.
"I think they're throwing away the baby with the bathwater," said Dr. William Catalona, a professor of urology and director of the clinical prostate cancer program at Northwestern University's Feinberg School of Medicine in Chicago, who wrote an accompanying journal editorial condemning the move.
"There's just no other way to detect prostate cancer early than through PSA testing," Catalona added. "If we were to completely stop PSA testing in all men . . . it would result in countless men dying of metastatic prostate cancer. People are happy to be cured of their prostate cancer, even if they have some side effects."
Dr. Otis Brawley, chief medical officer at the American Cancer Society and an outspoken figure on the pros and cons of cancer screening tests, encouraged men to make their own choice about PSA screening while keeping the risks and benefits in mind. Certain men, including blacks and those with a family history of the disease, are at significantly higher risk of developing prostate cancer, he noted.
"I am hoping this (recommendation) shuts down mass screenings, where men are only told that this will help them, which is stretching the truth," Brawley said. "They're rarely told about the potential for harm and that, for the people running the screening, the [venture] is usually quite lucrative for them."
LeFevre said it remains to be seen whether health insurers will change their coverage of PSA screening based on the task force's recommendation. For one thing, insurers aren't supposed to tailor coverage decisions to USPSTF guidelines, he said.
"If you look at the overall costs of screening, the PSA test itself is very small," LeFevre said. "I'd be surprised to see them take what I call the political risk of backing away from that."
More information
For more on prostate cancer, visit the American Cancer Society.
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Wednesday, May 23, 2012
One dead in east Sudan car blast: state media
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Lockerbie bomber to be buried, controversy lives on
Abdelbaset Ali Mohmet al-Megrahi, the only person convicted of the 1988 Lockerbie bombing which killed 270 people, was to be buried Monday after he died of cancer protesting his innocence to the end.
"His pain is over now -- he is with god," said Mohammed al-Megrahi, insisting that his brother died an innocent man.
"There never was exact proof," he stressed.
Megrahi was found guilty of blowing up Pan Am Flight 103 over the Scottish town of Lockerbie in 1988, killing all 259 people on board along with 11 people on the ground.
He died on Sunday, almost three years after the Scottish government freed him on compassionate grounds following his diagnosis with prostate cancer.
Relatives said the funeral would be held later on Monday.
Megrahi's death has revived the debate on whether the initial verdict was flawed and prompted sharply contrasting reactions in Britain and the United States.
He had always maintained his innocence, arguing that US agencies "led the way" in securing his conviction.
His brother Abdelhakim defended him on Sunday, saying he was the "scapegoat" of the regime of Moamer Kadhafi, toppled in a popular uprising last year.
"He has died and has left us with the feeling of injustice," he told AFP. "Everyone knows that the Kadhafi regime blamed its mistakes on others."
The brother said the family would cooperate fully with any reopened investigation into the Lockerbie killings.
"We are convinced of Abdelbaset's innocence. Yes, we want the truth. It's in our interest," Abdelhakim said.
The US government, which was outraged by Scotland's decision to free the former Libyan airline security chief, said his death concluded "an unfortunate chapter."
"We will continue working with our new partners in Libya toward a full accounting of (Moamer) Kadhafi's horrific acts," said US National Security Council spokesman Tommy Vietor.
Libya's interim government pledged its full cooperation with any further inquiries into the Lockerbie bombing, which some, particularly in Britain, have blamed on Iran and its Palestinian allies rather than Kadhafi.
"In Libya, it is in our interest to close this case and bring out the truth," said Transitional National Council spokesman Mohammed Harizi. "We want to expose the crimes of Kadhafi which did so much harm to the Libyan people."
Britain's Independent newspaper demanded a public inquiry but its calls were rejected by Prime Minister David Cameron who again criticised Megrahi's release by the Scottish authorities, who have devolved powers in judicial and penal affairs.
"Megrahi's death is no reason to stop trying to get to the truth," said the left-leaning newspaper's editorial.
Cameron insisted: "There was a proper process, a proper court proceeding and all the rest of it. We have to give people the chance to mourn those that were lost."
The fact that Megrahi survived much longer than the doctors had estimated provoked indignation in Britain and the United States.
The convict had been greeted as a hero on his return to Kadhafi's Libya, after having served eight years of a minimum 27-year sentence for his role in the Lockerbie bombing.
Several relatives of US citizens killed in the Lockerbie bombing said they were pleased that Megrahi had died.
"He deserved to die," said Susan Cohen, whose daughter Theodora was one of the victims.
"He was a mass murderer. I feel no pity around him. He got to die with his family around him. My daughter, at age 20, died a brutal, horrible death," she told CNN.
But the father of one of the victims of the Lockerbie bombing, who has long believed Megrahi was innocent, said it was a sad day.
"It is a sad time, I think. I have been satisfied for some years that this man was nothing to do with the murder of my daughter," Jim Swire, whose daughter Flora was killed in the attack, told BBC TV.
"I think Scotland has a big question to answer as to why his verdict hasn't long since been reviewed."
In December, Megrahi told several British newspapers in what was billed as a "final interview" that a book being written by investigative journalist John Ashton would clear his name.
"I am an innocent man," he told the papers, including The Times and the Daily Mail.
"I am about to die and I ask now to be left in peace with my family," he said.
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Policeman's widow: Punishment for IRA killers weak
DUBLIN (AP) ? The widow of a Northern Ireland policeman killed by Irish Republican Army die-hards condemned the length of prison sentences imposed Monday on his murderers, saying they were too short to deter more attacks by IRA factions.
Kate Carroll spoke out after a Belfast judge imposed minimum prison terms on two men from the Continuity IRA splinter group who were convicted of murdering her husband Stephen in 2009. He was the first officer to be killed in Northern Ireland since 1998, the year of the U.S.-brokered Good Friday peace accord for the British territory.
Justice Paul Girvan ruled that Brendan McConville must spend a further 22 years in prison, and John Wootton 11 years, before either could apply for parole. Both have been behind bars since 2009.
McConville, 41, and Wootton, 21, originally received life sentences when they were convicted in February, but the Northern Ireland legal system allows judges to specify minimum terms before parole bids can be considered. They usually are approved.
The Continuity IRA, one of several anti-British factions still trying to undermine the peace process in Northern Ireland, lured police into the ambush by vandalizing a family's house and triggering an emergency call for help. Carroll, 48, was providing armed backup to the officers responding to the threatened family, and sitting alone in his unmarked patrol car, when he was shot once through the back of the head.
The judge said McConville and Wootten, who declined to answer questions in police custody or during their trial, have demonstrated "no remorse for what they did."
Both men were sporting long beards grown as part of a long-running protest by members of various IRA factions inside Northern Ireland's Maghaberry Prison; they also have been smearing their own excrement on their cell walls, mimicking an IRA tactic pioneered in the mid-1970s.
Carroll's widow noted that Girvan's sentences were much shorter than the 30-year minimums that typically apply in the rest of the United Kingdom for those convicted of murdering a police officer.
"Justice has been done? Not for us, it has not," Kate Carroll said, calling for Northern Ireland judges to impose the same level of punishment as elsewhere in the UK. "You cannot make exceptions in one country. It is disgusting."
She called the prospect that Wootton might be free by 2023, when he's 32, as far too weak a punishment to deter Irish republicans from attacking police. McConville, a former politician for the IRA-linked Sinn Fein party, could be free in 2034 at age 63.
Carroll said Wootton's lesser punishment "gives the message out that it is fine to kill a policeman here because you get a rap on the knuckles."
Wootton's mother received a suspended 12-month sentence after admitting she hid her son's computer and other incriminating evidence from detectives.
The Police Service of Northern Ireland said in a statement it was studying the sentencing judgment and would make no detailed response.
Hours after the sentences were announced, a van was hijacked and set on fire in the divided town of Lurgan, southwest of Belfast, and police advised people to avoid the Catholic part of town. The community is often troubled by such incidents when legal action is taken against IRA factions.
The Continuity IRA, founded in 1985, is one of several small Irish republican groups still plotting bomb and gun attacks in defiance of Northern Ireland's broadly successful peace process. The once-dominant Provisional IRA renounced violence and disarmed in 2005, and one of its former commanders, Martin McGuinness, today serves as deputy leader of the region's Catholic-Protestant government.
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