Tagwhat Aims To Become The Go-To App For Local Deals With Social Media Aggregation And A New Design

Tagwhat is a mobile startup trying to present users with content that's relevant to their location ? descriptions of nearby points of interest, social network messages related to those locations, and now, with the latest app update, with local deals and events. The deals are pulled from Facebook and other social networks, and then recommended to users based on the time and location. Co-founder and CEO Dave Elchoness argued that this approach is significant because it means a user can see relevant deals without having to follow a bunch of different businesses on Facebook and Twitter. At the same time, the businesses get access to potential new customers (rather than just promoting themselves to existing fans), and they don't have to change their behavior at all ? which also means that Tagwhat doesn't have to go out and recruit a bunch of businesses.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/OBbBf2ZL0PA/

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